One Instagram-growth coach, mapped across Meta, YouTube and Google.
Jun → Aug 2026 for both domains, with traffic-source mix and top countries. Combined 188K monthly visits as of Aug. SimilarWeb lags 4–6 weeks, so September is not yet visible.
mariawendt.com coachmariawendt.comEvery one of the 104 active Meta ads comes from a single Facebook page (Maria Wendt Official) and lands on learn.coachmariawendt.com. The Google side is small — 18 creatives, 6 unique YouTube videos — and lands on www.mariawendt.com instead. SimilarWeb confirms the split: coachmariawendt.com is 38% paid social plus 15% organic social, 90% US, and bounces in 42 seconds — a pure ad-landing domain. mariawendt.com is 36% direct, 20% referral and 17% organic search, grew 52% from June to August, and carries the brand searches ("maria wendt" at ~10K searches a month, $5.09 CPC). Keeping the paid funnel on a separate domain means the coaching brand's own SEO and referral traffic never gets muddied by campaign pages, and the funnel domain can be torn down or rebuilt without touching the hub.
The Meta account is not one offer with many creatives. It is a ladder of offers, each with its own landing page and its own ad set, and the ad-count per page tells you where the money goes:
| Landing page | Offer / hook | Ads | Creative mix |
|---|---|---|---|
| /viral-product-course | Flagship: "my entire process for creating viral digital products (beginner-friendly)" | 21 | 100% video |
| /1k-followers | $1 30-day Instagram challenge (the oldest live ads: DCO catalog ads running since 11 Dec 2025) | 18 | 10 video, 4 image, 4 DCO |
| /viral-digital-product-brainstormer | Free tool, "no opt-in required" — a pixel-only top-of-funnel | 15 | 9 video, 5 image, 1 carousel |
| /viral-content-treasure-chest-retargeting | 55 viral content templates, retargeting layer (URL literally says so); 271-day DCOs | 12 | 7 image, 5 DCO |
| /event | "This Or Something Better" live event in October — reverse-psychology hook "Do NOT come" | 11 | 6 image, 5 video |
| /instagram-bundle-8 | 8 Instagram courses for $8 (also the only Google/YouTube landing page, on mariawendt.com) | 8 | 4 image, 2 video, 2 carousel |
| /my-business-model-details | "If I had to start over from $0" story ad | 6 | 4 video, 2 image |
| 6 more pages | YouTube course sale, SAVE50 promo, follower fast-track, case studies, non-retargeting treasure chest | 13 | mixed |
Price anchors in the copy are tiny and repeated: "$1" appears in 22 ads, "$8" in 4, "$5" in 3, plus a $50-off code. Nothing in the live ad copy sells the high-ticket coaching. The ads buy a $1 or $8 customer, and the upsell happens on the page and by email. The "no opt-in required" brainstormer is the interesting outlier: it gives away a tool without capturing an address, which only makes sense if the goal is a warm pixel audience for the 12-ad retargeting layer.
The mix is 58 video, 34 image, 9 DCO catalog ads and 3 carousels. Video dominates the top of the ladder (the flagship course is 21 of 21 video) while images and DCO handle the cheap, long-running retargeting. The copy formula is consistent: a student result with a number ("Uda got 12.6K new followers in 30 days"), a first-person "everyone was asking me for this" release story, and a "Click Learn More" close. Two CTAs cover the whole account: "See details" on 58 ads and "Learn more" on 46. Launch cadence shows one big creative push — 42 ads went live in June 2026, 24 in May, then 13 a month in July and August — while 6 ads from December 2025 are still running, which marks them as the proven winners.
One QA slip is visible in the source data: 9 DCO ads ship with unrendered {{product.name}} and {{product.brand}} catalog tags as their headline and body. They are also the longest-running ads in the account, so Meta is happily serving them regardless.
The Google advertiser account holds 18 creatives over the last five months: 6 video, 3 image, 9 text. Only 2 of the 6 YouTube videos are purpose-built ads (41-second "Rose Studio Ads" cuts driving the $8 Instagram bundle). The other 4 are ordinary long-form channel videos promoted as ads — a 65-minute "How I Make $100k Every Single Month," an 8-minute "Reel a Day" tutorial, a 9-minute "First Instagram Reel" guide. This is the YouTube-native pattern: run the organic library as ads, let the watch time build a remarketing audience, and let the brand searches ("maria wendt free pdf," "maria wendt course bundle") close on mariawendt.com. Display flights are short (1–6 days), which reads as testing rather than scaling.
1. Split the funnel domain from the brand domain. The learn. subdomain on coachmariawendt.com absorbs all paid-social traffic, so the brand site keeps its direct/organic profile.
2. Give every rung of the ladder its own page and its own ad count. The 12-page map makes budget allocation legible: 21 ads on the flagship, 18 on the $1 challenge, 15 on the free tool, 12 on retargeting.
3. Run an opt-in-free lead magnet as a pixel builder. The brainstormer trades an email for a bigger warm audience, then a dedicated retargeting page monetises it.
4. Let DCO catalog ads run forever. The 271–278-day DCOs are the cheapest evergreen layer in the account — but render your Liquid tags.
5. Use the YouTube back catalogue as ad inventory. Four of six promoted videos are organic uploads, not ad cuts.
What the paid ads sit on top of: a 953K-follower Instagram account posting 5.5× a day, and a YouTube channel with 464 long-form videos and 716 Shorts.
Instagram — @maria.wendt verifiedel=LIB&htrafficsource=IG so bio traffic is attributed separately from paid.Instagram is the organic engine and the DM-automation front door. Roughly one post in four carries a "comment KEYWORD" hook, which triggers an automated DM with a link — a lead-capture layer that never leaves the app and never shows up in Ad Library. The rest of the feed is lifestyle, faith and motherhood content that keeps the account's reach up between the sales posts. Posts go out on a fixed schedule at the same six times each day, which points to a batched "content day" workflow (she says as much in the captions) rather than posting live.
The long-form channel is the authority layer: interviews, "how I made $22M" breakdowns, landing-page reviews and AI-prompt tutorials. Shorts are the Instagram reels re-posted. Four of the six videos running as YouTube ads are ordinary uploads from this channel, so the organic library doubles as ad inventory.
Every Meta and Google ad Maria Wendt is currently running. Filter by landing page, platform, format, or search.
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